Released on: January 23, 2008, 7:46 am

Press Release Author: Alex Khizhnyak

Industry: Software

Press Release Summary: New Apatar Connector Helps Companies to Easily Clean Customer
Data Before It Enters CRM/ERP Systems, Databases, Flat Files, and RSS Feeds, All
Without Coding

Press Release Body: January 21, 2008, Chicopee, MA - Apatar, Inc., the leading
provider of open source software tools for the data integration market, today
officially announced StrikeIron Email Verification connector for the Apatar Open
Source Data Integration toolset. The new feature is designed to instantly determine
the validity of an e-mail address or domain using StrikeIron Web Services. Now
Apatar enables its users to easily cleanse customer data by validating and filtering
e-mails extracted from databases (such as MySQL, Microsoft SQL, Oracle), files
(Microsoft Excel spreadsheets, CSV/TXT files), applications (Salesforce.com,
SugarCRM), and the top Web 2.0 destinations (Flickr, Amazon S3, RSS feeds).

Improving customer data quality

52 percent of organizations consider the "verification of data accuracy or
completeness" to be one of the biggest customer data management challenges,
according to Aberdeen Group research. As a response to this demand, StrikeIron Email
Verification service allows users to instantly determine the validity of an e-mail
address or domain, reduce spam by blocking e-mails that are sent from invalid e-mail
addresses, and ensure that e-mail addresses are validated before they are entered
into a database or before a mailing is sent.

"Business users are starving for reliable customer information," said Renat
Khasanshyn, CEO and founder of Apatar. "E-mail verification will allow filtering
contacts before they enter your on-premises or on-demand CRM/ERP system, such as
SalesForce.com or SugarCRM. Having customer data clean and consistent will help
marketing and sales departments improve decision-making and consolidate their
efforts on the most promising prospects."

No coding!

According to The Gartner Group, corporate developers spend approximately 65 percent
of their effort building bridges between applications. Apatar is the first company
to release open source tools for non-technical staff and customers to access the
application data they need to do their jobs more effectively. With Apatar's visual
toolset, business users can perform even a complex data integration job without
having to write a single line of a code.

"Email Verification Web service reduces the time wasted on processing the bad
leads," said Bob Brauer, CEO and President of StrikeIron. "Delivered directly into
the intuitive Apatar application, StrikeIron's Email Verification connector enables
users to easily integrate customer data with corporate CRM/ERP applications,
websites, databases, files, and interactive services without custom coding."

Related links

E-mail verification Web demo:
http://www.apatar.com/demo/web_demo_6/Demo_Apatar_StrikeIron_Email_Verification.htm

E-mail verification user guide:
http://apatarforge.org/wiki/display/DQS/StrikeIron+Email+Verification

Pre-created DataMap:
http://www.apatarforge.org/remository/business-productivity/verify-e-mails-extracted-from-salesforce.com-contacts-and-save-to-.csv-files.html

Pricing

Apatar Open Source is available for free download at www.apatar.com. Commercial
support and maintenance subscription packages start at $1,900 per year.

StrikeIron Email Verification and Address Verification Web services are available
for subscription from StrikeIron.


Apatar Open Source Data Integration features and benefits:

- Improve data quality
- Reduce integration and maintenance costs, shorten implementation time
- No coding! Visual job designer and mapping enable non-developers to design and
perform transformations
- Users have the ability to create, publish, share, and re-use data transformations
and output to RSS feeds by monitoring keywords and URLs for both internal and
external systems
- Connectivity to Oracle, MS SQL, MySQL, Sybase, Microsoft Access, PostgreSQL,
InstantDB, BorlandJDataStore, Csv, Qed, HSQL, Compiere ERP, SalesForce.Com,
SugarCRM, GoldMine, Microsoft Excel, XML, RSS, ATOM, FTP, POP3, LDAP, WebDav,
Autodesk Buzzsaw, any JDBC data sources, Amazon S3, and Flickr
- Job scheduler and synchronization
- Platform-independent, runs from Windows, Linux; 100% Java- based

StrikeIron Email Verification features and benefits:

- Instantly verifies bad e-mail addresses and invalid domains
- Reduces spam by blocking e-mail from invalid e-mail addresses
- Checks the validity of an e-mail address before it enters a database
- Connects in real-time to the e-mail owner's SMTP server to validate an address
without sending an e-mail
- Reduces costs associated with marketing to prospects with non-existent e-mail
addresses
- Reduces server bandwidth

About Apatar

Apatar is the leading provider of open source software tools for the data
integration market. With powerful Extract, Transform, and Load (ETL) capabilities,
Apatar enables its users to easily link information between databases (such as
MySQL, Microsoft SQL, Oracle), applications (Salesforce.com, SugarCRM), and the top
Web 2.0 destinations (Flickr, Amazon S3). Apatar provides support, training, and
consulting services for its integration solutions. Headquartered in Western
Massachusetts, Apatar operates a development center in Minsk, Belarus. Apatar is
currently used by 250 organizations and individuals worldwide. For more on Apatar,
please visit www.apatar.com and www.apatarforge.org. More information is available
at Apatar's Online Press Room: http://www.apatar.com/newsroom/.

About StrikeIron

StrikeIron is the leader in Data as a Service (DaaS), facilitating the consumption
and distribution of live data and business functionality over the Web. The company's
innovative Web Services Marketplace provides a technology platform,
micro-transaction management, and a consistent interface across many XML-based Web
services from multiple, diverse sources. This allows business users, application
developers, and enterprise IT professionals to customize and integrate external data
sources and additional external functionality into enterprise, Web, and composite
applications. Currently, StrikeIron provides over 100 live data sources and business
functions from organizations such as D&B, Zacks, MapQuest, Cdyne, Xignite, YP.com,
and IDExec. StrikeIron also offers a set of products and tools to simplify and
accelerate the consumption of data, such as its SOA Express for Excel, enabling
business users to access live data via front office applications. StrikeIron
delivers value to over 1,000 customers and partners such as BEA, Delivery.com, IBM,
Honda Europe, D&B, Time Warner, Siemens, Nike, Kenwood, and Exclusive Resorts. For
more information, visit www.strikeiron.com.


Web Site:
http://apatar.com/en/news/apatar_data_integration_improves_the_quality_of_customer_data_with_strikeiron_email_verific.html


Contact Details: Alex Khizhnyak
Apatar Evangelist
Apatar, Inc.
Tel. (617) 848-5959
alexey.kh@apatar.com
www.apatar.com/newsroom

Apatar, Inc. 195 Meadow St., FL 2 Chicopee MA 01013 USA